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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endors jordans on sale online ement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age surve air jordan 11 space jam for sale y data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the buy cheap jordans online new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)Nike LeBron 10 "Champion Kit" physical appreciation 2013-12-08 23:27:23 Along with defending LeBron, Nike Basketball for the first time released a & nbsp; Nike LeBron 10 "champion suit." This time, the two suits Lebron 10 physical picture exposed to the network, the red gold Nike Lebron 10 Elite, full of flavor trend Lebron 10 Low, Which is more attractive How about you? It is reported that this title suit in the near future in the United States and China for sale on the region. adidas ZX Flux Slip On New color release 2015-04-20 15:42:00 adidas Originals ZX Flux series can be described as th jordans on sale mens e heat rose, and this time they brought a pair of new color for the ZX Flux Slip On. Upper with a combination of different shades of blue, creating a gradient effect from shallow to deep. Blue mesh upper gradually deepened, wrapped under the elastic straps, black heel and sole color echo each other, in addition to all-white color in the end to give people full of shocking. & nbsp; Are you in favor of Nike Air Tech Challenge II is equipped Yeezy 2 color? 2014-02-24 21:02:50 Nike officially engraved in the second half of last year, the famous tennis player Andre Agassi classic boots - & nbsp; Nike Air Tech Challenge II, while familiar to everyone Air Yeezy 2 in its outsole is designed to follow up this & nbsp; Air Tech Challenge II. And with the & nbsp; Kanye West recently officially left Nike, shoes, fans overseas friends whim of & nbsp; Air Tech Challenge II put the & nbsp; Air Yeezy 2 color design, and produce the exquisite renderings . Like I do not know in the future in favor of Nike to launch these three & nbsp; Air Tech Challenge II it? Air Jordan XX3 "Chicago" heavy incoming! 2015-08-03 12:15:59 & nbsp; each series of Air Jordan shoes are sought after by many fans, compared to other shoes this pair of Air Jordan XX3 is obviously not a high degree of exposure. It is reported that, Jordan Brand will be the first Air Jordan XX3 will color back to public view, menacing, it is worth mentioning that this "Chicago" has a very strong emotional elements of the city. The shoes in red leather build, the material highlights the unique, visual collision. CHI CITY embroidery and urban silhouette for this shoe uppers with light luster shoe lining covered with small black stars, brings lively and playful atmosphere, the overall highlight diffe cheap foamposites rent style shoes in Chicago, the shoe will be held in August officially on sale, item number: 811645-650, a friend might like to continue to focus on it.10. Kidd three double Kidd is an outstanding defender, not only scoring, assists, rebounds is also very good. 19 years of his career, Kidd averaged 12.6 points, 8.7 assists, 6.3 rebounds, he had 16 consecutive seasons will get at least 1 times "three double". In the history of the NBA, this is a record that no one can be the enemy. Kidd, a total of 12091 assists and 2684 steals in the history of the NBA after Stockton came in second place. His career took 8725 rebounds, the figure in all the defenders ranks first. Career totals for 107 triple double, in the history of the third column. In the playoffs three double list, Kidd 11, ranked second. The first is a magician, he appeared in the playoffs 30 times three. Video: please see the original 9. Griffin of the dunk Violence Aestheticssince Vince Carter gets old, no one who will make for the dunk because boiling in the world. But Griffin is such a guy. Whether he tried to complete the action can succeed, can make a lot of people's blood pressure rose rapidly. He always like a supercar, at the starting line screaming, the tachometer continuous approximation to the red line, waiting for flying instruction to a, rub a triumph in the skies. this guy definitely changed many people view of the dunk, he is wandering in all previous dunk athletes guy -- bickart more powerful, than James and momentum, ahead of Shaquille O'Neal for basket raging degree is not high, than Howard figure far more. At this height, so flying dunk, can let me think of "King kong". Dude, I don't mean any racial discrimination, but I really admire his strength. That feeling is wonderful. Video: ple cheap air jordans ase check the original 8. Iverson crossover extraordinary even retired, memories of Allen Iverson, stay forever in the sunny summer: with 27 injuries AI a cross step variable to shake down around their tyronn Lue defense, firmly hit the ball across lying Lou on the ground, side is dull to stop Kobe Bryant and Shaquille O'Neal. for the vast majority of 80 fans, could not find a more perfect than the basketball moment. When the mean fans put forward such requirements for Iverson, but he just forgot to a height of 1.8 meters, weighing more than 70 kilograms of dwarves. But such a basketball little fighter, but for the fans the most romantic memories: AI like a man. About people, Americans use the word "Crossover" can be understood as cross-border, cross. Basketball every fight is like a war, and throw off opponents represents victory. Iverson said: "only I can make myself stop." But with a bitter face before the Lakers assistant coach Winters in an interview in the 2001 finals, as a fan of AI. "He"Stussy recently released a new holiday Street brand series. From the late 1980s to early 1990s global subculture design inspirations, the series the most eye-catching Mo too popular in Japan a generation of young Sukajan souvenir jacket, and pop art elements and classic skate style also appear on Oversized shirt, long sleeve T-shirt and cap models such as single product above. source: HBXAt the end of this month, , Nike Air Max 97 OG, "Metallic Gold" engraved with the color of the official picture of the child code released first. As following the "Silver Bullet", after a lapse of seven years to return to the classic color, this pair of Air Max 97 of the shoe body to absorb the golden eye of the full penetration, the red Swoosh were dotted on the tongue and on both side jordan 3 katrina 2018 s, then placed in the white Air Max full palm cushion in the bottom. It is reported that, Nike Air Max 97 OG Metallic Gold "engraved color" will be officially on April 20th shelves, when there will be adult male yards with child code launched together. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes YEEZY BOOST 350 V2 new Cream White color official chart Adidas launched new ClimaCool running shoes comments on last article: YEEZY BOOST 350 V2 new Cream White color official chart next article: adidas launched new ClimaCool running shoes #atmos Timberland# American classic outdoor brand Timberland ushered in the 40 year old birthday this year; naturally, a series of joint projects are required following a joint announcement released earlier, Michigan shoes store Premier officially announced the latest joint project with Nike SB. The new series was named "Fish Ladder", inspired by the Premier Grand Rapids home "fish ladder", this is a kind of help the fish back migration during the breeding season of facilities, so the two sides will focus on special pink "salmon" texture is designed, and the details of the toe part covered with Low and Stefan Dunk Janoski Max, with half of the black shoes behind the scale details of little decoratio Retro jordans for sale n, finally through the "Fish Ladder" joint Logo remarkable style. In addition to the shoes, the series will bring matching T-Shirt, coats, fisherman hats and skateboards for you to choose from. 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Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 Retro Running Shoes Nike KD 8 EXT "woven beauty Woven Wonder new color design color Nike Air Flight'15 Bugs Bunny" Hare "brand new color design comments on : "weaving beauty, Nike, KD, 8, EXT," Woven, Wonder〉You do not know for shoe fans earlier foretold the Oreo color air jordan IV "Stealth" is there the impression that, after a public hanging fans weeks addiction, the official finally Earlier in fog, announced that the new work led to repeated speculation twin solid for the upcoming launch of another note at the end of the series "Fear Pack" in one, and in addition to AJ IV, is a series also includes exposure of March Air Jordan V Retro " Oreo ", and use the same color theme of black and white Oreo cookies sign of AJ III. 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Air Jordan 7 to celebrate the 30th Anniversary of Air Jordan is dressed in a Black leather upper with Red detailing, Purple hints, and a Neon Green pull tab on the back heel to add to the Hare Jordan Collection. Air Jordan 7 ??Marvin The Martian?? Release Date Check out the additional detailed and on-feet photos of the Air Jordan 7 ??Marvin The Martian?? below and look for them to release in Saturday, August 15th, 2015 at select Jordan Brand retailer. The retail price tag is set at $190 USD. Let us know what you guys think in the comments section. How many of you are feeling this new Air Jordan 7 colorway? Air Jordan 7 ??Marvin The Martian?? Black/University Red-Green Pulse-Cool Grey 304775-029 August 15, 2015 $190 RELATED: Air Jordan Release Dates UPDATE: The Air Jordan 7 ??Marvin The Martian?? is finally set to release tomorrow, August 15th at select Jordan Brand retailers, including Sneaker Politics. Who??s copping? UPDATE: Before the Air J Cheap jordans online air jordan 11 blackout for sale ordan 7 ??Marvin The Martian?? officially releases this Saturday, August 15th, we give you more images of how they??ll look on-feet via Awol. The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) online today and broke a heavy news, that is Jordan or Brand in the next year will be engraved another Air Jordan 4 navy blue color, rumors that the 2016 models will be presented in Nike Air followed by 1989 OG yuan, authentic reproduction of my style, if the news is true, that is the color of shoes after the first year of 1989, 2006 and 2012 after the debut again engraved engraved. (pictured with the 1989 model year ) -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! black slang. What can't be used indiscriminately?! 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It is reported that the shoes are priced at $120, will be officially released on January 24th, Jennings exclusive / Under Armour Anatomix Spawn Low on sale this Saturday / Air Jordan 10 " Cool Grey" comments on last article: Jennings exclusive / Under Armour Anatomix Spawn Low next article: this Saturday release / Air Jordan 10 " Cool Grey" Nike will also recently re launch of this section was born in 2000 in Air Presto classic, the release of YISHION style white base, covering the entire nylon material with breathable mesh upper side and special rubber module, with a small feature of toe and side Logo, finally equipped with white outsole and comfortable. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! 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